On saying no, and meaning it
Two-thirds of the briefs that reach the studio get a polite written no. A short essay on why we treat declining work as part of the service.
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Home · Journal
Notes on the craft.
Short essays on what we are thinking about. Updated when we have something worth writing, never on a content calendar. The studio letter goes out once a quarter to about two thousand subscribers — if you want it, the contact form will get you on the list.
In praise of the boring half
Empty states, 404 pages, unsubscribe confirmations. The boring half is where most brand systems quietly fall apart — and where the careful ones become unforgettable.
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Colour, on the strait
Notes on a palette that lives between two seas. How a small Spanish enclave at the edge of two continents shaped the way the studio thinks about colour.
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In defence of the five-page website
Most websites do not need a thousand-screen content system. They need a small, clear, art-directed object of about five pages. A defence.
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